Download Brand Attachment: Construct, Consequences and Causes by C. Whan Park, Deborah J. Macinnis, Joseph Priester PDF

By C. Whan Park, Deborah J. Macinnis, Joseph Priester

Model Attachment offers a theoretical build concerning the elements that underlie powerful model relationships. The authors outline the build of name attachment and differentiate it from different constructs arguing that model attachment is necessary to final result variables that underscore the brand's price to the company. This monograph provides to the literature via articulating the antecedents to powerful model attachments together with either the bases on which robust model attachments shape and the selling actions that foster them. The authors posit that powerful brand-customer attachments derive from the brand's luck at developing powerful model self-connections via pleasurable, permitting, and/or assuring the self. those successes are themselves contingent at the effectiveness of selling actions that use have an effect on, typicality, vividness, and wealthy details to foster a powerful model self connection via a strategic model exemplar. model Attachment describes the attachment build, its courting to different constructs, the character of brand-self connections, and the function of strategic model exemplars in growing those connections. The authors additionally learn theoretical and managerial concerns round this subject.

Show description

Read or Download Brand Attachment: Construct, Consequences and Causes PDF

Best construction books

A Certain Regular Property of the Method I Construction and Packing Measure

Permit τ be a premeasure on an entire separable metric house and enable τ* be the strategy I degree comprised of τ. We supply stipulations on τ such that τ* has a regularity as follows: each τ*-measurable set has degree such as the supremum of premeasures of its compact subsets.

Asia-Pacific Trade and Investment Review, December 2006

The Asia-Pacific alternate and funding evaluate is a biannual, peer-reviewed magazine for the dissemination of well timed info and study research at the new, rising problems with exchange, funding and company improvement in Asia and the Pacific. essentially aimed toward govt policymakers, researchers and representatives of the personal zone, the evaluate imparts details at the newest tendencies in alternate and funding coverage concerns dealing with the zone.

Noise Control in Building Services. Sound Research Laboratories Ltd

Encompasses all up to date facets of noise and vibration keep watch over in construction providers in a single easy and handy quantity. It offers the mandatory historical past in acoustics and, extra importantly, functional recommendation within the assessment and keep an eye on of noise and vibration, with vast use of tables, illustrations and genuine examples.

Extra resources for Brand Attachment: Construct, Consequences and Causes

Sample text

Martin and A. ): The Construction of Social Judgments. Hillsdale, NJ, England: Lawrence Erlbaum Associates, Inc, pp. 301–341. Chaplin, L. N. and D. Roedder John (2005), ‘The development of selfbrand connections in children and adolescents’. Journal of Consumer Research 32(June), 119–129. References 33 Chaudhuri, A. and M. Holbrook (2002), ‘Product class effects on brand commitment and brand outcomes: The role of brand trust and brand affect’. Brand Management 10(1), 3358. Cohen, J. B. and A. Reed II (2006), ‘A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment’.

And D. G. Mick (1998), ‘Preventing the premature death of relationship marketing’. Harvard Business Review, pp. 42–51. Gilliland, D. I. and D. C. Bello (2002), ‘Two sides to attitudinal commitment: The level of calculative and loyalty commitment on enforcement mechanisms in distribution channels’. Journal of the Academy of Marketing Science 30(1), 24–43. Goldman, A. (2005), ‘The aesthetic in “aesthetics”’. Chapter 20. Routledge Publishing Co, second edition, pp. 241–254. Greenwald, A. G. and A.

And P. Noller (1996), ‘Adult attachment’. Sage Series on Close Relationships. Thousand Oaks, CA, US: Sage Publications, Inc. Fehr, B. (1993), ‘How do I love thee? Let me consult my prototype’. In: S. ): Individuals in Relationships, Vol. 1. Newbury Park: Sage. Fehr, B. and J. A. Russell (1991), ‘The concept of love viewed from a prototype perspective’. Journal of Personality and Social Psychology 60, 425–438. Finkel, E. , C. E. Rusbult, M. Kumashiro, and P. ’. Journal of Personality and Social Psychology 82(6), 956–974.

Download PDF sample

Rated 4.80 of 5 – based on 27 votes