Download CIM Revision Cards 05 06: Marketing Research and Information by marketing Knowledge PDF

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Designed in particular with revision in brain, the CIM Revision playing cards offer concise, but primary info to help scholars in passing the CIM tests as simply as attainable. a transparent, conscientiously based structure aids the training approach and guarantees the major issues are lined in a succinct and available demeanour. The compact, spiral certain layout allows the playing cards to be carried round simply, the content material accordingly continually being to be had, making them useful assets irrespective of the place you're. positive aspects akin to diagrams and bulleted lists are used all through to make sure the foremost issues are displayed as in actual fact and concisely as attainable. every one part starts off with an inventory of studying results and ends with tricks and assistance, thereby making sure the content material is damaged down into possible suggestions and will be simply addressed and memorised. * Written particularly for revision reasons accordingly simply that includes the foremost recommendations that must be discovered * conscientiously designed to allow issues to be simply extracted and memorised with no clouding them in more info * Accompanies the CIM Coursebook and MarketingOnline web site to supply an entire suite of goods to aid the CIM skills

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Report/presentation – Quantitative 13. Fieldwork 14. Data input coding and editing 15. Data analysis 16. Results 17. Findings and recommendations 19. Decision 42 Review the Business Situation Start the process with a review of the current business position. Restating the values and mission of the business, identifying markets served and a unique selling proposition helps to focus the research process on the broader goals of the business. It may help to state the marketing objectives of the business and summarize the current marketing plan, which should provide the underpinning for all activities.

Simple profiling might be used to identify the best value customers, according to certain demographic or lifestyle indicators. This would be based on the value of past purchases, how often they purchased, and when they last purchased. This is known as recency, frequency and value analysis, or RFV analysis. It is also written as FRAC analysis (Frequency Recency Amount and Category). g. income, family status and postcode, people with similar profiles can be targeted. MARKETING RESEARCH AND INFORMATION 35 THE MARKETING DATABASE 36 Using the Database to Profile Customers The data warehouse and data marts There is an important difference between the database, data marts and data warehouses.

10. 11. Review the business situation Define the marketing issue or problem Carry out exploratory research Previous research Internal research Redefine the problem 12. Pilot Brief issued Agency selected Research design Desk research Primary research – Qualitative 18. Report/presentation – Quantitative 13. Fieldwork 14. Data input coding and editing 15. Data analysis 16. Results 17. Findings and recommendations 19. Decision 42 Review the Business Situation Start the process with a review of the current business position.

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