Download CIM Revision Cards: Marketing Communications 04 05 (Cim by Marketing Knowledge PDF

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Designed in particular with revision in brain, the CIM Revision playing cards supply concise, but basic info to aid scholars in passing the CIM assessments as simply as attainable. a transparent, rigorously based structure aids the educational approach and guarantees the foremost issues are lined in a succinct and available demeanour. The compact, spiral sure layout allows the playing cards to be carried round simply, the content material for this reason continuously being to be had, making them beneficial assets irrespective of the place you are.Features reminiscent of diagrams and bulleted lists are used all through to make sure the major issues are displayed as sincerely and concisely as attainable. each one part starts off with a listing of studying results and ends with tricks and information, thereby making sure the content material is damaged down into attainable innovations and will be simply addressed and memorised. * Written in particular for revision reasons as a result in basic terms that includes the most important thoughts that have to be realized* rigorously designed to permit issues to be simply extracted and memorised with no clouding them in more details* Accompanies the CIM Coursebook and MarketingOnline web site to supply a whole suite of goods to help the CIM skills

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Direct mail Telemarketing The main advantage of using direct mail is that campaigns can be targeted on the basis of geographic or geodemographic segmentation. In addition, messages can be personalized to improve response Telemarketing uses direct personal contact by telephone and, in the same way as other direct marketing activities, it should be a planned and highly targeted activity. It is used in both b2c and b2b contexts. However, it has to be used carefully as it is an expensive activity and can be seen as intrusive Lists can also be purchased or rented on the basis of demographic or lifestyle basis Direct response advertising Direct response advertising uses print and broadcast media to advertise and, by providing contact details, it enables advertisers to measure the amount of response generated.

This way the agency has to coordinate work across several markets. However sometimes local expertise is needed Phases of international marketing development: 1. Domestic markets 2. Infrequent foreign marketing 3. Regular foreign marketing 4. International marketing 5. Global marketing With global marketing, companies have standardized business activities and single marketing communications strategies, whereas with multinational companies the differences in markets are recognized with individual programmes for each of its subsidiaries The move to standardized marketing communications programmes is often driven by the high costs of producing separate campaigns for individual markets Some companies have run centrally developed campaigns, where identical advertising is used apart from voice-overs in the local language.

Infrequent foreign marketing 3. Regular foreign marketing 4. International marketing 5. Global marketing With global marketing, companies have standardized business activities and single marketing communications strategies, whereas with multinational companies the differences in markets are recognized with individual programmes for each of its subsidiaries The move to standardized marketing communications programmes is often driven by the high costs of producing separate campaigns for individual markets Some companies have run centrally developed campaigns, where identical advertising is used apart from voice-overs in the local language.

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