Download CIM Revision Cards: Marketing Environment 04/05 by Marketing Knowledge PDF

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Designed particularly with revision in brain, the CIM Revision playing cards offer concise, but primary info to aid scholars in passing the CIM checks as simply as attainable. a transparent, rigorously established format aids the training approach and guarantees the most important issues are lined in a succinct and obtainable demeanour. The compact, spiral sure layout allows the playing cards to be carried round simply, the content material hence constantly being available, making them priceless assets irrespective of the place you're. gains similar to diagrams and bulleted lists are used all through to make sure the most important issues are displayed as truly and concisely as attainable. every one part starts off with an inventory of studying results and ends with tricks and counsel, thereby making sure the content material is damaged down into potential recommendations and will be simply addressed and memorised. * Written particularly for revision reasons hence in basic terms that includes the main options that have to be realized * rigorously designed to allow issues to be simply extracted and memorised with out clouding them in more info * Accompanies the CIM Coursebook and MarketingOnline site to supply a whole suite of goods to help the CIM skills

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Friends of the Earth, World Wildlife Fund, CND March and demonstrate outside business l Both seek influence over government decisions l Both may promote or resist particular decisions l Means for like-minded to make themselves heard l Increasing to influence all business/society aspects Canvass and opinion form re stakeholders Boycott company products or services Legal action and test cases Demand negotiations for concessions 26 Example: Consumerists Example: Environmentalists Those groups and organizations who exert legal, moral and economic pressure on business to account for the interests of consumers over profit Groups and organizations who seek to apply political, economic and moral pressures on business to adopt sustainable operations.

G. g. Friends of the Earth, World Wildlife Fund, CND March and demonstrate outside business l Both seek influence over government decisions l Both may promote or resist particular decisions l Means for like-minded to make themselves heard l Increasing to influence all business/society aspects Canvass and opinion form re stakeholders Boycott company products or services Legal action and test cases Demand negotiations for concessions 26 Example: Consumerists Example: Environmentalists Those groups and organizations who exert legal, moral and economic pressure on business to account for the interests of consumers over profit Groups and organizations who seek to apply political, economic and moral pressures on business to adopt sustainable operations.

G. McDonalds (D03) and Cruise market (J03), but less frequent than macro š Re-read question and underline ‘key’ words š Make trigger word plan. 6) Intense competition: Characteristics Competitive behavior involves actions and reactions of businesses to improve their profitability and market position at the expense of rivals. g. g. e. package holidays with hot tubs n May involve substitute material, alternative technology, new distribution channel (e-business) n Intense future rivalry if substitute price/ performance ratio is high n Switching costs are very low n Buyers are informed and willing to search MARKETING ENVIRONMENT 35 ANALYSIS OF THE COMPETITIVE ENVIRONMENT Threat of new entry n Entry causes supply capacity to rise tending to reduce prices and increase input costs n High profitability attracts entry but barriers may delay it n Entry is less likely where: l Existing profitability low l Barriers to entry are very high l Economies of scale fully exploited l Set-up capital requirements high l Brand loyalty is high l Switching costs are high l Potential entrant expects fierce retaliation Bargaining power of suppliers Can squeeze profit and redistribute value added Supplier power in future depends on: l The degree of supplier concentration l Substitutability between suppliers l Switching costs involved l Threat of forward integration Bargaining power of buyers This depends on: Price sensitivity: some cherry-pick for best value Buyer leverage: depends on market knowledge; availability of good substitutes; switching costs; importance of purchases to seller; buyer size, etc.

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